The opportunities that are available to us on our Ghanaian soil are uncountable, these opportunities that can be found here are already ongoing businesses or existing ventures in well developed countries. The key factor in being an entrepreneur is solving a problem or rectifying an issue. Selling sachet water in a hostel in School to other campus mates, starting a blog that links different students that engage in a particular filed of interest to enhance communication or build a strong network between them, beginning a transport business in your school or initiating any other idea or plan to help better the life’s of people by taking their interest at heart defines more clearly who an entrepreneur should be.
The aspect of making monetary profit is not taking away in my view but it is not to be solely emphasized by the upcoming entrepreneur. In Ghana many young people are taught or imbibed with the information of entrepreneurs solely being good entrepreneurs if they are able to make a lot of monetary profit. And mind you many people fail to understand Profit as being a gain in anything you lacked or were at a loss at which can logically mean money, confidence, network, and trust by your customers, experience or Global business acumen and mindset change. So indeed the modern upcoming entrepreneur who may likely fail with an isolated view on profit as only money being gained, goes into a business and subsequently fails to tackle and solve issues or problems that affect the average or sophisticated human.
One must also understand that your services will only be required when you have increased your skill or knowledge base on the kind of service you want to render. Entrepreneurs should be one of the greatest power house for creativity, ingenuity and innovation. No matter the business you choose to start, being creative about it helps to widen your customer base and improve your chances of appealing to a wider range of individuals.
It is easy to realize the similarities in new businesses today, it will therefore be better for entrepreneurs if they learn to be unique and special in their choice of business. Customers always look for a difference that satisfies their need and the uniqueness in the service the business brings. Proper research should therefore be undertaken when starting a business as this tends to broaden your scope.
Entrepreneurs are very much needed in Ghana and I sincerely believe in every part of the World as well because each and every day that passes by is met with increasing opportunities or issues that can be solved and turned into a business or a venture that will yield PROFIT as we now understand from this article. Let’s say yes to creativity, let’s say yes to ingenuity, and let’s say yes to development. Be an entrepreneur in your respective field or area of interest.
Nana Owusu Baffour- Kwakye
University of Energy and Natural Resources
Writer and Student
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